The Scottish Flood Forecasting Service (SFFS) will have another outlet for its flood guidance activities this winter.

The Scottish Environment Protection Agency (SEPA) is launching a campaign to provide the public with advance notice of potential flooding. Through a newly created suite of winter marketing materials and a strategic approach to communicating, this campaign will be able to more accurately target communications activity to those at risk of flooding. It will also be able to provide up to 3 days’ notice of potential flooding, giving people more time to prepare and take action.

An example of one of the messages to be posted in response to a forecast of possible flooding.

In order for this campaign to be accurate and effective, SEPA’s Flooding Communications team will work with the SFFS, to monitor the likelihood and impacts of flooding. If significant or severe flooding is imminent, the campaign will be activated and messages will be broadcast to the areas at risk. Messages will be advertised on both national and local radio stations, on social media and online and will also be shared with key partners and flood action groups for further dissemination.

The communications activity will complement SEPA’s Floodline Service, which provides free messages to customers when SEPA issues a Flood Alert, Flood Warning or Severe Flood Warning in their area, and will encourage more people to sign up to the service.